Keep what works
An existing website has history, content and sometimes valuable search visibility. A redesign shouldn't throw away what's already doing a good job.
Website Redesign · Bristol
Your website doesn't
need to be old
to be outdated.
Thoughtful website redesign for businesses whose existing website no longer reflects who they are, performs as it should or supports where the business is going next.
Review. Strategy. Design. Development.
Keep what's valuable. Improve what isn't.
Keep what's valuable. Improve what isn't.
Redesign with a reason
A redesign should fix more than the appearance.
Fix what doesn't
Structure, messaging, usability, performance and search visibility should all be examined rather than simply applying a new visual design.
Create for what's next
The redesigned website should support where your business is going, not simply provide a smarter version of where it has already been.
Website redesign in Bristol
Businesses change. Services develop, audiences shift, competitors improve and websites gradually accumulate pages and content that no longer fit together particularly well.
A good redesign starts by understanding why the existing website is no longer doing its job. From there, we can decide what should stay, what needs improving and what needs to change completely.
Selected redesign work
Fifteen
Twelve
A more confident digital presence built around Fifteen Twelve's distinctive approach to interiors, with a stronger visual identity, clearer structure and more considered presentation of their work.
View project →
Website Redesign Services
Start with what you have. Make it work harder.
Website Review
Looking at the existing website objectively: what works, what causes problems and where there are opportunities to make it clearer and more effective.
Strategy & Structure
Reconsidering pages, navigation and user journeys around the business you have today rather than the one the original website was created for.
Content & Messaging
Clarifying what you do, who you do it for and why someone should choose you, while retaining useful existing content where it still earns its place.
Redesign
Creating a more distinctive, contemporary visual system that represents the business properly without redesigning simply for the sake of looking different.
Development & Migration
Creating the new website, moving worthwhile content and making sure the transition from the existing site is carefully managed.
SEO Protection & Growth
Protecting valuable existing search visibility while using the redesign as an opportunity to improve structure, content and future organic performance.
Designed For
Clarity
Performance
Longevity
A considered approach
Redesign without starting blindly again.
Your existing website contains useful information about your business — including what visitors use, what search engines value and what has accumulated without really helping anyone.
Because I work across strategy, design, development and SEO, those things can be considered together. The aim isn't simply to replace one website with another. It's to create a better business asset.
Review
Before redesign
Retain
What's valuable
Improve
What isn't working
Protect
Existing visibility
How Website Redesigns Work
01
Review
Understand the existing website, its content, performance, search visibility and where it is falling short.
02
Rethink
Decide what stays, what changes and how the structure should better support the business and its customers.
03
Redesign & Create
Develop the new visual direction, content structure and website around the agreed strategy.
04
Migrate & Grow
Launch carefully, redirect old URLs where necessary, protect existing value and continue improving.
Is it time?
Sometimes the problem isn't immediately obvious.
A website doesn't have to look obviously dated to have stopped working effectively. The business may simply have moved on while the website hasn't.
If visitors struggle to understand what you offer, important services are buried, enquiries are disappointing or the site no longer feels like your business, those are usually stronger reasons to redesign than age alone.
Common Signs
The business has changed
Enquiries have slowed
Content has become cluttered
Competitors look stronger
The site no longer feels right
Redesign & SEO
A new website shouldn't cost you your rankings.
An established website may have years of accumulated search value. Changing its structure without understanding that value can cause avoidable losses in visibility and traffic.
Existing rankings reviewed
Valuable content retained
URL changes mapped
Redirects implemented
Internal links reconsidered
New opportunities identified
Frequently Asked Questions
Website redesign, explained.
How do I know if my website needs redesigning?
Common signs include unclear messaging, poor mobile usability, disappointing enquiries, slow performance, difficult content management or a website that no longer represents the business accurately.
Do I have to replace all my existing content?
No. Useful content should normally be retained and improved. A redesign is an opportunity to remove what no longer helps while protecting content that still provides value to visitors and search engines.
Will redesigning my website affect Google rankings?
It can if the migration is handled badly. Existing URLs, rankings, content and internal links should be reviewed before launch so valuable search visibility can be protected wherever possible.
Can you redesign a website without changing everything?
Yes. Redesign doesn't have to mean starting again. Existing content, functionality and elements that work well can be retained while weaker areas are improved.
How long does a website redesign take?
Most redesign projects take around four to eight weeks, depending on the size of the existing website, content, functionality and the amount of restructuring required.
Start with a conversation
Is your website
still doing its job?
Tell me what's working, what isn't and what you would like the website to do better.
Discuss Your Website →